Twitter is transforming the business of lobbying, reports Roll Call, which interviewed Council staffer Ashley Mancheni to learn more about the social media habits of those in the public affairs profession.

"Not only do K Streeters use Twitter to mobilize unseen grass-roots activists around the country, but lobbyists are following members, congressional committees, government agencies and downtown colleagues to collect the latest intel to pass along to paying clients," the article reports.

Some tweeting lobbyists told Roll Call that Twitter helps them stay plugged into the political world and ever-morphing legislation. Others said it can be helpful in defending candidates from attacks during political campaigns.

"Not surprisingly, social media jobs are among the fastest-growing in the influence industry," the story says. "Ashley Mancheni, a senior program associate for the Public Affairs Council, says her organization can't seem to satiate the interest people have on the topic - packing webinars and trainings."

"We've seen a big uptick in specific social media positions," Mancheni says.

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