Corporate Relations (CR) plays a vital role in Allstate's success. We advance the business priorities of the corporation through effective strategic communications and promote alignment and engagement with Allstate's reputation-building strategies across the enterprise. We provide our leaders, our employees and our agency owners and their staffs with tools that help drive exceptional value for customers. We drive business results through:
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Improved external reputation with investors, policymakers, media, customers, consumers, engaged consumers and opinion-leaders
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Improved Allstater engagement and accountability
We lead work that reassures our customers -- and those who someday will be customers -- that they are in Good Hands with Allstate. We help policymakers and regulators understand how we prepare and protect their constituents. We connect Allstate with communities around the country and deliver on our "good hands" promise to society.
Position Description:
This individual will report to the Director - Strategic Business Communications. The team is responsible for:
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Improving execution by ensuring key business initiatives are well communicated and widely understood.
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Helping drive behavior change necessary to meet and exceed Allstate's strategic business outcomes.
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Creating effective and contemporary communications and delivery methods and platforms.
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Providing counsel to and developing focused integration processes and/or plans for strategic business units within Allstate.
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Helping manage and improve Allstate's reputation with agency owners and other stakeholders.
This individual will be responsible for:
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Creating and executing communication and project plans to address select business and change management objectives to achieve measurable business and communication outcomes.
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Managing a process and one FTE (Full Time Employee) to ensure effective integration of communications for key business initiatives across the company's Protection business.
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Maintaining and improving existing and creating new communication platforms and vehicles.
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Using Allstate's reputation scorecard, agency relationship, and customer and consumer survey results as the basis for developing communication strategies and messaging.
The successful candidate will have a minimum of 8-10 years of experience in business, public relations, corporate communications, and/or a related field such as business journalism. The individual must have superior written and oral communication skills in addition to the following capabilities and skills:
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Business Acumen: Knowledge of business principles, corporate finance and corporate environments. In-depth understanding of the insurance industry and/or proven ability to quickly learn and process complex information.
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Writing: Knowledge and experience writing in Associated Press writing style as well as creative/persuasive writing skills. Ability to incorporate key messages and prepare documents which demonstrate knowledge of the audience and subject matter.
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Visual Communication and Presentation: Ability to prepare presentation incorporating key messages. Effective presentation skills and persuasion skills. Advanced Power Point skills. Ability to use Photoshop, Publisher, Movie Maker, and other key design platforms to create compelling communications and resources.
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Social Media: Actively involved in and current on social media trends. Experience incorporating social media into communication strategies.
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Internal Communication: Experience leading execution and planning of internal communication programs, providing writing, editing, and message production support.
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Communication Strategy & Planning: Extensive experience planning and executing communication strategy. The ability to develop detailed tactical plans with appropriate measurement and cost controls.
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Reputation and Brand Management: Understands the importance of maintaining a strong reputation and brand.
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External Communication
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Media Relations: Understands the role of media relations and experience developing and executing proactive PR plans.
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Government Relations & Public Affairs: Aware of public policy initiatives that impact our industry.
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Issues Management: Aware of the characteristics of a crisis, alerts management, and contributes to the coordination of messages.
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Counseling: Extensive experience identifying and recommending opportunities for clients.
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Team Building: Proven ability to facilitate diverse people working together. Capable of facilitating conversations so all points of view are considered, encouraging innovations and creativity of self and team members, and maintaining diplomacy in pressure or conflict situations.
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Project Management: Proven ability to develop work plans that organize project into discrete tasks, sequencing activities to achieve maximum efficiency, and estimating and managing time and budget required to complete tasks.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties or skills required of personnel so classified.
Education:
A bachelor's degree is required. Majors in business, marketing, journalism, English, or related field are highly desired. Master's degree in these fields is highly desired but not required.
To apply, please follow the link to be directed to our website:
https://allstate.taleo.net/careersection/10000/jobdetail.ftl?lang=en&job...
SOURCE: PUBLIC AFFAIRS COUNCIL 03/16/11

