When it comes to everyday life, Sony Electronics is there. Our products electrify the senses - music, video, photos, laughter and sheer emotion. As a consumer, you feel it across our cool products. And as part of our team, you'll feel the excitement of working for the best brand in the world. Step inside Sony Electronics, and watch our Talent at Work extend nearly 60 years of entertainment history. This is life at its creative best. This is Life at Play.

Every day, we shape the way our consumers hear, view and experience the world - at home, at work and at play around the globe.  As part of our Creative team, you know what it takes to reach these consumers. You anticipate what they want and when they want it. And you create, invent and sell the products or solutions that drive their desires. You're an innovator of thoughts, thinking ideas no one else has thought before. And you love the excitement of working for one of the most innovative and respected brands in the world. If you don't believe us, try it for yourself. Join our team at Sony Electronics and live your life at its creative best.

This position will work as a member of Sony Electronics' communications team, based in Park Ridge, N.J. In the role of Senior PR Specialist, you will focus on developing and executing public relations programs and activities for Sony Electronics' technologies used in a diverse range of industries, including medical, security, videoconferencing and photo printing. You will also promote the use of HD technology for TV and movie production, digital cinema, professional sports and 3D applications. This position will also coordinate activities with Sony international PR counterparts as well as with sister companies such as Sony Pictures Entertainment,  Sony Music Entertainment, and Sony Computer Entertainment to develop events and activities.

The primary focus of this role is media relations: generating positive and accurate editorial coverage in trade, consumer and business media; planning and managing press conferences and product introductions, and supporting Sony business groups at trade shows and conferences. You will also develop and maintain strong professional relationships with key internal customers (marketing groups, senior management, etc.) as well as external contacts (print, broadcast, online news media and industry analysts). There is a strong emphasis on developing written materials (press releases, case studies, Web site copy, etc.)

The candidate will be responsible for helping to drive a social networking strategy for Sony's professional products, raising awareness on industry sites and blogs, as well as mainstream sites like Facebook, YouTube, Twitter and Flickr.

This will require you to develop a broad understanding of global Sony corporate issues, business developments, and brand image expectations, so as to strategically integrate these considerations into day-to-day communications strategies for the local business units and product categories while ensuring the global Sony message is maintained.

• BS/BA degree preferably in Communications or Journalism with a minimum of 3 years of related experience in a corporate or PR agency environment, preferably in b-to-b or technology-related industry is required


• Journalism experience is also preferred


• Strong written and verbal communications are required


• Ability to provide sound strategic PR counsel to business group executives is a plus


• Must be able to work effectively under deadlines and juggle several assignments simultaneously


• The ability to learn and understand new products and technologies quickly and to communicate this knowledge clearly and concisely is essential


• Ability to travel 20% of the time

Sony is an Equal Opportunity Employer that drives superior business results by understanding and leveraging diversity. We strive to maximize the productivity and performance of our employees by fostering a winning team spirit and high personal accountability. Sony Electronics values employees with a broad cross-cultural perspective. Everyone is encouraged to respond.

We sincerely appreciate the time and effort you spent in contacting us and thank you for your interest in Sony Electronics Inc.

For a complete list of Sony Electronics Inc. Job Opportunities visit: www.sonyjobs.com

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