Position reports to: Director, International Public Affairs-Latin America; dotted line reporting to VP Business Unit Liaison Public Affairs

Description
The Therapeutic Area Lead will develop Public Affairs strategies to support execution and ensure success of commercial plans. Partners with in-country Public Affairs teams and Area Commercial Teams (ACTs) to set priorities and provide strategic direction around the commercial objectives for brand assets. Responsible for coordinating the execution of Public Affairs brand support in Latin America to ensure alignment with the commercial objectives of the ACTs and brand teams. Leverages Pfizer relationships with global patient and advocacy groups in support of regional and local brand strategies.  Drives partnerships with key patient groups and stakeholders, which enhance relationships and improve the operating environment at market and regional levels.

• Directs and collaborates with leaders from headquarters, regional operations and other functional areas to develop and execute regional Public Affairs brand strategies, including brand plans and regional strategic product platforms, which support the Emerging Markets Business Unit.
• Manages product-level issues and provides strategic counsel to management to ensure effective alignment with corporate public policy positions.
• Point of contact and conduit for brands and/or disease areas and for brand planning and capacity building across a product's life cycle.
• Work with HQ-based Public Affairs, Latin America ACTs, and global brand teams to embed policy stakeholder mapping into brand strategy planning.
• Anticipate effects of competitor, government, NGO, and other external action and reaction to brand and portfolio strategies and decisions.
• Ensure that insights about Latin America regional/market customers, payers, and stakeholders are incorporated into brand strategies developed by the ACTs.
• Work with colleagues in Market Access, Communications, Medical, Legal and other functions to ensure cross-functional alignment and develop access strategies to drive reimbursement and formulary listings in key markets.
• Maximize value of International Public Affairs for brands by ensuring Public Affairs colleagues are focused on the right priorities and coordinated in their support.
• Ensure that International Public Affairs colleagues are educated on key business unit challenges and empowered to support the BU.

• Develop tools and adapt HQ toolkits, information and key messages for in-market or field organizations to support implementation of Public Affairs and access strategies.
• Guide global and regional brand teams on the interrelationships between the public sector and other and major institutions that drive, create or hinder product and/or life cycle management opportunities, and on global and local policies that affect the brands.
• Translate market analysis and focus group research into Public Affairs objectives and goals.
• Ensure Public Affairs activities are in compliance with Pfizer policy and legal obligations.

Qualifications:

• Education: Bachelor's degree required. Advanced degree strongly preferred.
• At least five years of related experience in the healthcare sector, public policy, communications, or Public Affairs.
• Knowledge of healthcare policy required.
• Strong capacity for sharp strategic analysis and understanding, including incorporating policy and Public Affairs components into the strategic analyses that drive business decisions and growth.
• Must have a demonstrated track record of project management, organizational skills and attention to detail.
• Must possess excellent presentation, written, oral, communication skills and interpersonal skills, as well as a proven ability to work as part of a team.
• Language skills beyond English strongly preferred.
• International travel required (25-50%)

Applicants:
Please apply online via the Pfizer Careers website: http://www.pfizer.com/careers/find_career_pfizer/ and reference Job ID Number 948143.

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SOURCE: PUBLIC AFFAIRS COUNCIL 04/13/11