Burson-Marsteller (www.burson-marsteller.com), established in 1953, is a leading global public relations and public affairs firm. It provides clients with strategic thinking and program execution across a full range of public relations, public affairs, advertising, and web-related services. The firm's seamless worldwide network consists of 69 wholly-owned offices and 57 affiliate offices, together operating in 81 countries across six continents. Burson-Marsteller is a part of Young & Rubicam Brands, a subsidiary of WPP (NASDQ: WPPGY), one of the world's leading communications services networks. Burson-Marsteller is an Equal Opportunity Employer, EEO, AAE, and MFDV

Burson-Marsteller's Technology Practice has an opening at the Senior Associate level supporting a large enterprise client (5-7 years experience). The Senior Associate will partner and work with Client representatives in carrying out the Client's business and communications goals; provide counsel and assistance. Identify problems and opportunities and recommend possible courses of action to the Client Leader. The ideal candidate that can speak with authority and creativity regarding specific PR challenges. Candidate must speak the language of enterprise technology and must have the media contacts. Senior Associate can be based in San Francisco, Chicago, Boston or New York City.

A solid background in:

Software - expertise in management software, business intelligence software, information solutions, cloud computing, software as a service, etc

Or

Hardware- requires expertise in high end microprocessor PR, enterprise operating system PR, data center and infrastructure solutions, etc

Responsibilities

Setting media strategy, overseeing its implementation, making strategic media calls
Setting communications strategy in consultation with clients as team lead
Creating messaging
Overseeing quality of all materials for the team - releases, briefing documents, media pitches, etc.
Creating, overseeing and participating in implementing digital media strategy
Counseling clients
Managing teams, budgets
Creating and implementing competitive programs
Develops and fosters a relationship with the Client and external audiences.
Manages small account teams while managing both up and down
Research, design, develop, implement and manage routine client projects.
Oversees day-to-day planning of major events.
Handles media inquiries.
Develop pitches and places positive stories by and about the Client in business, trade and consumer media, when appropriate.
Maintains clear and consistent communication between the Client and account team and manages workflow.
Partners with Client and other communications firms (i.e. ad agencies) to develop and complete communications plan.
Contributes to program development for the Client and new business proposals.
Handles account administration duties such as billing and activity reports.
Responsible for giving day-to-day direction to an Associate, a Client Executive or a Client Staff Assistant.
Will oversee work for the Client with junior account handlers, internal service departments, external vendors, news media, and other Ad/PR agencies.
Content development
Key message development
Positioning, strategic planning, writing press releases and Q&A's

Qualifications

5 - 7 years of work experience in public relations, technology experience.
Must have prior experience working with a large PR firm and large accounts
Basic knowledge of media relations from key trade publications to national outlets.
College degree preferred (public relations, journalism or related field of study).
Strong understanding of the public relations industry.
Previous experience supporting, and knowledge of, the high-tech industry
Knowledge of PR agency resources, culture and system.
Must be a good communicator orally and in writing; impeccable interpersonal skills.
Must have excellent interpersonal skills.
Project management skills.
Proficient in developing and delivering business presentations.
Proficient in computer software (XP/MS Suite).

To Apply

When applying, please include cover letter, resume and salary requirements. Please apply directly on our website with the following link:

http://sh.webhire.com/servlet/av/jd?ai=362&ji=2373876&sn=I

Or apply directly to Gustavo.Llamas@bm.com