In this position, the individual will develop and execute global media relations projects that include customer campaigns, major product launches, industry events and corporate positioning projects as required. The position will work most closely with the corporation's executive staff, Marketing organization and selected PR agency partners. Extensive experience in developing and executing media relations strategy in a global environment is required. Creativity, dedication and a collaborative style are highly valued assets in the development of pitches and story angles.

Primary Responsibilities

* Create the corporation's media relations plan and aggressively drive programs that are aligned with the overall strategic objectives for a global marketplace.
* Collaborate with internal teams from executives to product marketing to develop and outline media strategies for key launches and campaigns as well as identifying additional communications strategies.
* Manage the press release pipeline. Motivate and encourage internal sources to support PR targets including customer and regional market announcements, new product launches and significant company milestones.
* Manage all PR agency relationships to meet company goals for media exposure, market leadership and placement in targeted media outlets; Assumes a measured approach to goals, objectives and results.
* Develop pitches and story angles to set the company apart from its competitors.
* Optimize the use of media tools to identify new PR opportunities and establish and build relationships with key media and industry analysts, including print and online.
* Provide first class media relations support for all company events and trade shows.
* Other responsibilities include writing press releases, updating media contact database, hosting media calls, preparing media backgrounders and key messaging documents, and media relations training and counsel for internal staff.

Job Requirements:

* A degree in Business, Communications, or equivalent plus 6-10 years of relevant work experience;
* Prior experience of having worked with global teams would be desirable;
* Skilled in understanding print, broadcast and online media, with demonstrated ability to analyze media trends and create strategic media plans accordingly:, excellent relationship building and interpersonal skills, and news production.
* MBA considered advantageous but is not mandatory;
* Excellent writing and editing skills;

Additional Competencies

* Highly proficient in all PR practices and proven history of establishing strong relationships with key media.
* Proven ability to achieve results in a fast paced, global environment.
* Excellent communication (written and verbal) and organizational skills.
* Ability to managing multiple projects simultaneously.
* Outstanding project management skills, including diplomacy, clear communication style and employee development.
* Ability to gain consensus among others. Negotiate both internally and externally to ensure clear and consistent business and technology press communication.
* Ability to understand and communicate corporate objectives and business strategies.
* Able to identify key alternate ideas and suggestions.
* Some travel is required.

EOE/M/F

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