JOB DESCRIPTION

LaCrosse Footwear, Inc. (Nasdaq: BOOT) is a leading developer and marketer of branded, premium and innovative footwear for expert users at work and in the outdoors. The Company's trusted Danner® and LaCrosse® brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors in Asia and Europe.

Besides making great footwear, LaCrosse is also a great place to work.  We value teamwork, innovation, and commitment, and offer an environment where they are cultivated and rewarded.

We are currently seeking a Public Relations Manager.

This position is responsible for planning, development, implementation and tracking of public relations and communications activities for the Danner and LaCrosse brands, and for the LaCrosse Footwear, Inc. holding company.

Activities include year-round, national and regional public relations programs in support of Danner and LaCrosse brand footwear and accessories; external communications programs; and other marketing communications projects as assigned.

The essential functions of the position include:

• Brand & Product Public Relations:  Planning and execution of brand and product-related public relations programs targeting consumer publications and media outlets to support LaCrosse & Danner brand and business initiatives. Primary goal of public relations activities will be top stories, product placement, field tests, reviews and new product introductions in publications reaching each brand’s target customers.
• Manage all media contacts and serve as media liaison. Identify key media targets and actively pitch top stories to support brand and business initiatives.  Develop talking points and other materials for management and staff as needed to handle media interviews.  Educate and train staff on media relations skills, and assist with interviews.  Serve as spokesperson when appropriate. 
• Manage all elements of media relations programs, including developing and maintaining media contact lists; writing press releases and creating media kits; coordinating mailings; shipping samples; tracking and organizing media clips; reporting media activity and placements internally and externally on a monthly basis. Coordinate media relations activities related to trade show appearance for Danner and LaCrosse brands and serve as on-site media relations contact.  
• Trade Public Relations:  Development and execution of public relations activities targeting trade audiences, including retail dealers, vendors and competitors in the sporting, occupational, uniform and footwear/apparel markets.  Primary goals of activities will be editorial placements about new products and product lines; company activities and developments; and other activities in support of corporate goals.

JOB REQUIREMENTS

Qualified candidates will have:

• Must have a broad range of Public Relations development and implementation experience.
• Experience working with an advertising agency and/or public relations firm preferred.
• Must have knowledge and familiarity with digital media including blogs and social networks.
• Outdoor products category experience preferred but not necessary.
• Must be dependable and team oriented
• Must be willing to conduct oneself in accordance with Company’s Core Values

Education & Experience Requirements:

Bachelor degree required.  Media training or public speaking education and experience preferred. Desire two to four years’ progressively responsible experience in all aspects of marketing communications for a national company. Position requires thorough knowledge of Microsoft Office Suite.

LaCrosse Footwear offers competitive pay and benefits.  Our generous benefit package includes Medical, Dental, and Vision, Short/Long Term Disability, Life/AD&D, 401(k) with excellent employer match, Product Discounts, Employee Assistance Program, Holiday Pay, Paid Time Off, and Tuition Assistance.

Please visit www.lacrossefootwear.com to apply.  All offers of employment are contingent upon successful completion of a pre-employment drug screen.  LaCrosse Footwear, Inc. is an Equal Opportunity and Affirmative Action Employer that strives for and celebrates diversity in its workforce.

APPLY FOR THIS JOB

Apply URL: http://www.lacrossefootwear.com