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Public Affairs Council

Media Director, Digital Communications

Wal-Mart Stores, Inc., (Walmart) is the world's largest retailer, with a presence in 15 countries around the world. Today, these more than 8,000 Walmart stores and Sam's Club locations employ more than 2 million associates, serving our customers more than 200 million times per week. All around the world, we are proud to save people money, so they can live better. That promise is the focus that underlies everything we do at Walmart. To work for Walmart is to be welcomed into a diverse family, where the individual contributions of every associate are respected and valued. Above all, it's an opportunity to join a team 2 million strong which is helping the world live better every day.

We are currently seeking candidates for:

Media Director, Digital Communications

Position is located in the Home Office - Bentonville, AR

Summary

The newly created role of Media Director, Digital Communications is critical to the strategic mission of the corporate communications team. This key function will support the corporate communications team as it communicates the Walmart story, internally and externally.  The ideal candidate for this position will be a seasoned professional who is experienced in all facets of digital communications and social media. The individual also must be a team player with excellent communications skills, solid people management experience, and able to build and maintain strong partnerships internally and externally.   The prevailing candidate will have a minimum of 3 years proven relationships with bloggers and social media influencers and ability to develop meaningful, dependable relationships with bloggers and social media in key pillar areas including sustainability, health care, community and opportunity ensuring that Walmart's position is reflected online.

Description of Position

The Media Director, Digital Communications will report to the Senior Director, National Media Relations and Digital Communications and will work closely with Walmart's senior management to drive digital communications and new media strategies that will enhance the company's reputation and ensure that issues are monitored and addressed as it relates to these areas.  The Media Director, Digital Communications will direct the development and execution of proactive digital communications and new media outreach strategies focused on key pillar areas including sustainability, health care, community and opportunity and serve as the key digital and new media spokesperson with traditional, online media outlets and bloggers to enhance Walmart's reputation at the national and local level. 

The Media Director, Digital Communications will support the mobilization of third-party constituents through online channels to speak out publicly for Walmart on targeted issues and represent corporate communications' views and opinions, and influence decisions on potential reputation issues, especially pertaining to digital and social media.

Specifically, the responsibilities include:

  • Serve as key digital and new media spokesperson with online media outlets and bloggers. Be proactive in establishing relationships with bloggers and social media influencers.
  • Develop strategic communications plans in support of our digital and new media initiatives.
  • Drive organizational development of new media capabilities to integrate efficiently with larger corporate affairs unit
  • Partner with other corporate functions including marketing, walmart.com, and relevant business units to ensure the appropriate use of a wide range of digital communications vehicles in the delivery of consistent messages across audiences.
  • Manage agency partners to develop and assist in the execution of new media strategies and tactics
  • Monitor key new media channels and blog sites.
  • Manage development and implementation of online monitoring system to measure effectiveness of programs.
  • Provide strategic new media advice and counsel to senior management.
  • Manage budgets and resources as designated.
QUALIFICATIONS

Required

  • Minimum 3-5 years of experience in new media and digital communications
  • Bachelor's degree in journalism, marketing, communications or related field
  • A thorough understanding of online technologies, Web 2+ services and social media trends
  • Experience working with bloggers and social media outlets
  • Excellent communication skills, both oral and written, including "social media presence"
  • Strong project management and strategic interactive skills
  • Proven track record of building and maintaining relationships with bloggers and social media representatives
  • Computer skills and ability to use technology to ensure consistent and constant communication
  • Ability to provide financial oversight for budgets
  • Proven ability to motivate and manage a team of skilled professionals
  • Must be on call 24/7 to assist with issues management and emergency response within the division
  • A keen sense of judgment and tact, as well as an ability to work with all levels of management, social media, community organizations and general public
  • Strong problem-solving skills
  • Ability to think strategically and purposefully while managing multiple issues and projects.

Preferred

  • Digital agency or outside consultancy experience
  • Experience with retail organization and understanding of consumer products
  • Political and campaign background

For more information, please submit your résumé to Sharon.McCone@Wal-mart.com

Visit www.walmartstores.com/careers to register your interest for position 31814.

Complete the contact information and learn more about the many opportunities available at Walmart Stores, Inc., the nation's #1 Retailer. 


SOURCE: PUBLIC AFFAIRS COUNCIL 01/12/10