The Media Director, Digital Communications will support the mobilization of third-party constituents through online channels to speak out publicly for Walmart on targeted issues and represent corporate communications' views and opinions, and influence decisions on potential reputation issues, especially pertaining to digital and social media.

Specifically, the responsibilities include: 

• Serve as key digital and new media spokesperson with online media outlets and bloggers. Be proactive in establishing relationships with bloggers and social media influencers.

• Develop strategic communications plans in support of our digital and new media initiatives 

• Drive organizational development of new media capabilities to integrate efficiently with larger corporate affairs unit

• Partner with other corporate functions including marketing, walmart.com, and relevant business units to ensure the appropriate use of a wide range of digital communications vehicles in the delivery of consistent messages across audiences. 

• Manage agency partners to develop and assist in the execution of new media strategies and tactics

• Monitor key new media channels and blog sites. 

• Manage development and implementation of online monitoring system to measure effectiveness of programs.

• Provide strategic new media advice and counsel to senior management 

• Manage budgets and resources as designated.

QUALIFICATIONS 

Required

• Minimum 3-5 years of experience in new media and digital communications

• Bachelor's degree in journalism, marketing, communications or related field 

• A thorough understanding of online technologies, Web 2+ services and social media trends

• Experience working with bloggers and social media outlets 

• Excellent communication skills, both oral and written, including "social media presence"

• Strong project management and strategic interactive skills 

• Proven track record of building and maintaining relationships with bloggers and social media representatives

• Computer skills and ability to use technology to ensure consistent and constant communication 

• Ability to provide financial oversight for budgets

• Proven ability to motivate and manage a team of skilled professionals 

• Must be on call 24/7 to assist with issues management and emergency response within the division

• A keen sense of judgment and tact, as well as an ability to work with all levels of management, social media, community organizations and general public 

• Strong problem-solving skills

• Ability to think strategically and purposefully while managing multiple issues and projects. 

Preferred

• Digital agency or outside consultancy experience

• Experience with retail organization and understanding of consumer products 

• Political and campaign background

For more information, please submit your résumé to Sharon.McCone@Wal-mart.com 

Visit www.walmartstores.com/careers to register your interest for position 31814.

Complete the contact information and learn more about the many opportunities available at Walmart Stores, Inc., the nation's #1 Retailer.