Company: Mary Kay
Location: Addison, TX 75001
Position: Manager of Corporate Communications
Status: Full Time, Employee
Job Category: Marketing/Product
Occupations: Investor and Public/Media Relations
Relevant Work Experience: 7+ to 10 Years
Career Level: Manager (Manager/Supervisor of Staff)
Industry: Advertising and PR Services;Business Services - Other;Other/Not Classified
Education Level: Bachelor's Degree

COMPANY OVERVIEW: 

Enriching Lives Worldwide

Mission: possible. For more than 44 years, we've made it our mission to enrich the lives of women around the world. Mary Kay Ash dreamed of creating opportunities for women to become whatever they wanted to be. In 1963, against the odds, she made the impossible become possible. And at Mary Kay Inc., it still happens everyday.

It is possible to love your job. You can balance your family and your career. It's not unheard of to work with people who genuinely follow the Golden Rule. There is a place where the spirit of helping others thrives. And you can find it all right here. Where products crafted with honesty and integrity are the heartbeat of our Company and the independent sales force, comprised of an unparalleled, dynamic group of women, is the soul.

Join us as we work to enrich the lives of women and children around the world. As a matter of fact, it could change your life too. Is it your mission to love your job? We're here to tell you, it is possible.

Develops and manages U.S. media and public relations programs and agency relationships focused on creating and enhancing public awareness and positive reputation of Mary Kay, its special events, independent business opportunity and independent sales force.  Assists department head with the development, implementation and execution of the Company's public/media relations and crisis communications strategy, corporate reputation development and image management in the U.S. and internationally. Serves as a liaison between Mary Kay Inc. and the Company's subsidiaries in Latin America providing strategic communications counsel on media relations and crisis communications matters.  Assists Latin American markets in developing, initiating and maintaining proactive public/media relations activities and strategies as well as reactive crisis communications strategies regarding corporate, ingredient, employee, and independent sales force issues.  Ensures all Latin American programs, messages and materials are consistent with Mary Kay Inc.'s public and media relations objectives and support the Company's overall objectives.  Assists with domestic and international crisis communications by analyzing crisis situations and drafting statements to support corporate strategies on ingredient, employee and independent sales force issues.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

1.       Develops programs that generate positive news coverage of Mary Kay Inc., its independent sales force and Corporate activities.  Drafts press materials, develops media campaigns to garner positive media coverage, and manages print or broadcast inquiries as necessary by interfacing with relevant Company executives, drafting relevant materials, and facilitating implementation.

2.       Fields calls from reporters requesting information for local and national articles about the Company.  Evaluates requests to determine viability of participation.  Acts as a Company spokesperson as directed, arranges executive interviews as needed, and conducts necessary follow-up.  Escalates Dallas-area media calls, national calls, and/or calls with potential for independent sales force feedback to Director, Corporate Communications.

3.       Supervises and interfaces with outside public relations agencies.  Provides strategic direction for and manages execution of public relations plans under direction of Director, Corporate Communications. Manages communication with agency, budget and outreach programs with regard to general-market media. 

4.       Participates in the planning and implementation of an annual communications plan to shape and enhance consumers' perception of the Company, the independent sales force and the Mary Kay independent business opportunity.  Establishes programs and compelling outreach to editors of major magazines, newspapers, and broadcast media to create favorable awareness of the Company. 

5.       Serves as a media relations resource and liaison to Latin American international subsidiaries working in partnership with Director, Corporate Communications.  Assists international markets in developing programs that generate positive media coverage. Monitors global media relations programs to ensure that all are consistent with overall corporate image and business objectives.  Trains and provides orientation sessions for subsidiary representatives and media spokespeople, including media training, which may occur overseas through external resources.  Serves as a resource to the international subsidiaries by sharing corporate press materials, and coordinating departmental participation in assimilations for international public relations counterparts.  

6.       Assists Latin American markets in the development of proactive media releases or advisories announcing Company, independent sales force and other news and information.  Encourages strategic focus toward proactive communications that create and enhance local consumer and public awareness of Mary Kay, our corporate mission, business opportunity, independent sales force and corporate citizenship.

7.       Assists Latin American markets with developing and managing relationships with local and national journalists as well as outside public relations agencies, including those providing crisis counsel.

8.       Assists in developing short-term, reactive corporate crisis communications strategies and tools, such as standby media statements and independent sales force verbal response statements that define the official Company position or reaction to crisis situations and enable the Company to provide consistent, on-target messages to all relevant internal and external audiences.  Assists Director, Corporate Communications with ongoing and long-term crisis communications responsibilities.  Interfaces with a wide variety of departments as needed, including Manufacturing, Medical Relations, Sales Development, Government Affairs, Legal Resources, and others during crisis communication situations.   

9.       Manages publicizing media mentions to employees and the independent sales force via internal corporate and/or independent sales force communication vehicles.  Educates independent sales force and corporate employees regarding how media mentions can enhance success.  Participates in frequent presentations on departmental successes, goals, and strategies to various internal and/or independent sales force groups.

10.     Manages ongoing public relations and media training and guidance to corporate executives and members of the independent sales force.  Develops press materials and news releases for independent sales force use. 

This list of essential duties is not exhaustive and may be supplemented as necessary.

KNOWLEDGE, SKILLS, AND ABILITIES:

1.       Job requires a bachelor's degree in communications, English, journalism or related field.  8-10 years of experience in corporate or agency public relations, and crisis communications required.  Proven examples of successful PR campaigns preferred.

2.       Strong experience needed in developing corporate public and media relations and corporate image programs in order to garner positive media coverage.

3.       Crisis communications experience required, with international crisis communications and media relations experience preferred.

4.       Superior verbal and written communication skills, and fluent in both English and Spanish.  Must demonstrate ability to draft clean and concise press releases, media alerts, analysis, crisis responses, recommendations and other key documents, working in both English and Spanish.  Must have strong presentation skills, as well as poise under high-pressure crisis situations.  Must be able to react credibly and effectively with sudden changes in media climate or crisis situations and effectively communicate with top management, international subsidiaries, media and the independent sales force.   

5.       Requires excellent interpersonal skills, tact, diplomacy and a high level of professionalism.

6.       Must have strong people management and budget skills in order to directly supervise outside PR counsel and their projects.  Requires ability to plan and orchestrate budgets for outside agency projects and provide concise, clearly defined objectives for Mary Kay projects and corporate image programs in order to execute a successful media campaign. 

7.       Must be able to effectively juggle multiple tasks, projects and priorities.

8.       Position requires strong business writing skills (business and AP style), plus proficiency in Word, Excel and PowerPoint.  Ability to perform database searches is also important. 

9.       Domestic and international travel up to 20% of the time required. 

10.     All requirements are subject to reasonable modification, where possible and as necessary, to accommodate qualified individuals with disabilities.        

This position requires one to be bilingual (Spanish) and degreed from a four year accredited university.   Local talent only please.

SOURCE: MONSTER.COM 10/10/08
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