New York Institute of Technology seeks an experienced, dynamic leader to manage the university's branding, media and public affairs functions under a comprehensive integrated communications and marketing program. The selected candidate will be joining the university at a transformational period in its history as it implements an ambitious strategic plan embraced by the NYIT community that seeks to define and position NYIT prominently in 21st-century higher education locally and globally .
Offering undergraduate, graduate and professional degrees to approximately 15,000 students through seven academic schools, NYIT offers programs at campuses in New York (at Columbus Circle in Manhattan and at Old Westbury on Long Island), at a number of global sites and campuses, and online. NYIT is a leader in developing creative approaches to the technological and global challenges in higher education today.
The Director of Media and Public Affairs is responsible for managing the university's global brand with respect to media and public affairs with the aim of advancing the NYIT brand image. Specifically, the director will develop and execute proactive, reactive, opportunistic and crisis PR strategies. In addition, the director will play a key role in writing for the president's various public speaking engagements and as such, the candidate's writing skills must be outstanding. Also in this capacity, the director will work collaboratively with the Director of Editorial Services.
Reporting to the Vice President for Communications and Marketing, the director will work closely with the university's academic and administrative leadership in supporting the institution's overarching communications objectives with respect to garnering earned media. The director will spearhead the development and maintenance of an online media resource center for the press in an effort to promote the aspects of the university best suited to building awareness and positive brand equity.
The director will work to position appropriate faculty and administrators as subject matter experts, make them available to reporters as resources, and provide media communications training to NYIT personnel where required. The director will also work in partnership with the Director of Events and Hospitality, the Office of Development and other leaders throughout the university to leverage and maximize the exposure of events, conferences and other activities of the university.
JOB REQUIREMENTS
The position is based in Manhattan but some travel to the Old Westbury, Long Island campus is required. The selected candidate will hold a Bachelors' degree (advanced degree desired) and possess a thorough understanding of, and specific experience in, communications/public relations/corporate branding in both traditional and new media, along with a proven track record of delivering high quality communications and marketing initiatives that achieve targeted goals; excellent supervisory and leadership skills, including experience providing communications counsel to executive leadership, along with superb organizational, written/verbal communications skills.
For details concerning this outstanding opportunity, please visit http://www.nyit.edu/. To apply, please e-mail cover letter and resume to: Rick Savior, Director, Human Resources, at rsavior@nyit.edu. EOE.
SOURCE: ONLINE JOB WEBSITE 3/11/09
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