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Public Affairs Council

Director, External Communications

Position company as leader in the industry; Develop and execute comprehensive external communications strategy that supports overall company strategy; Work with the Executive, Brand, Commercial and Corporate Relations Teams to ensure clear and compelling messaging to all stakeholders.

Complexity of Role:
Candidate must be able to work seamlessly across the North America business to ensure all communication needs are met. Must understand public perception and how it can impact the company's conduct of business. 

Responsibility:
a) Reports to Sr. Director, Corporate Communications
b) Work closely with Exec members to develop meaningful and consistent corporate messaging.
c) Drive external communications program that supports investor relations, government affairs, and commercial business to convey business objectives and performance, and that positions company as leader in innovation, marketing, social responsibility and multicultural activities.
d) Develop and maintain relationships with key trade, business and local media.
e) Serve as corporate spokesperson with the media.
f) Directly supervise one employee. Interact on regular basis with Exec and senior leaders, as well as cadre of outside comms specialists

Decision Making:
1) Able to provide communications counsel and guidance to senior executives.
2) Understand communications and its role in shaping the company culture and performance.
4) Recommend specific responses/statements for executives in response to unexpected or controversial enquires focusing on Diageo and/or its brands.

Key Outputs/Deliverables:
1. Identify, develop and execute strategic external communications strategy that conveys business objectives, performance and culture that aims to position company as a leader among investors, distributors, policy makers and current and potential employees.

2. Work with Execs on message development.
3. Ensure responsibility messaging across all communication materials.
4. Evaluate and recommend executive speaking engagements
5. Ensure consistent messaging across all comms vehicles
6. Liaise with London and other IMC comms teams to ensure consistency of messaging
Experience:
a) Excellent writing skills.
b) Media relations experience, spokesperson experience.
c) Agency Management
d) Demonstrated leadership (6 to 8 years experience) working with cross-functional teams
e) College graduate
f) Excellent communicator with very strong verbal and written comms skills
g) Ability to think on one's feet and respond appropriately to potential crisis situations.
h) Ability to provide communications counsel to senior executives.
i) Successful experience working with the public face of sensitive or politically complex issues.
j) Able to handle multiple complex issues and projects simultaneously. 

Apply Here.

http://www.diageo-careers.com/Pages/home.aspx


SOURCE: PUBLIC AFFAIRS COUNCIL 05/17/10