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Public Affairs Council

Digital Strategy Sr. Specialist

Studio D is Waggener Edstrom's internal digital hub. This role will support Digital Advocacy across Public Affairs, Social Innovation and Consumer.
Is harnessing digital influence, social networking, and social journalism your passion and expertise? Are you on the leading edge of digital storytelling and engagement? Have you harnessed the power of the internet to shape perceptions, change minds, recruit fans, ignite conversations and drive adoption of new ideas and innovations? Let's talk. We're looking for a digital pioneer who also knows how to influence lagging adopters and policymakers, an entrepreneur with a track record of excellence in digital media, and a strategist who understands the powerful balance between traditional and digital outlets of influence, while optimizing for execution and tangible results.

Responsibilities:
• Research, understand and anticipate shifts in industry, marketing & communications, brief clients on potential business impact, and make strategic recommendations.
• Manage key client relationships and reinforce the agencies position as a trusted advisor.
• Have active understanding and awareness of issues, marketing objectives, technology and products, in order to provide strategic planning and counsel.
• Develop and present communication plans for both existing clients and new business opportunities that clarify business goals, situation analysis, challenges, solutions, measurement criteria and fiscal planning.

Qualifications:
• Bachelor degree required, preferably in Marketing, Communications, Journalism, Sociology, Anthropology or related technical fields.
• Expertise in digital advocacy across public affairs, social innovation and consumer industries.
• Minimum of 4 years experience that includes mix of agency and in-house corporate experience.
• At least 2 years managing a client relationship.
• Ideal candidate will have a diverse and integrated communications background from multiple disciplines (PR, advertising, Direct Marketing, CRM, Digital/Web Marketing) that will include some mix of traditional and social media.
• Personal and professional hands on experience with social media tools (Blogs, Microblogging, Wiki's, Social Networks, RSS).
• Ability to work with clients of all stripes from SMEs to global brands.
• Experience working on public affairs or advocacy campaigns.
• Proven track record of creative digital influence and social networking. Must have keen understanding of the changing face of influence ability to toggle seamlessly between traditional and new influence paradigms (depending on client situation). Experience identifying and engaging online influencers as well as direct to consumer.
• Comfortable taking risks and thrives in fast-moving, constantly shifting context. No fear of ambiguity.
• Results-oriented track record with strong understanding of research, analytics and measurement.
• At least 1-2 years experience managing individuals or a team

Apply: http://jobs.waggeneredstrom.com/jobs/396265-Digital-Strategy-Sr-Speciali...


SOURCE: PUBLIC AFFAIRS COUNCIL 12/29/10