The National Association of Independent Colleges and Universities (NAICU) is seeking a Digital Media Manager. This individual will be responsible for the day-to-day management and maintenance of the association's CMS-based website and micro-sites, and assists in the development, maintenance, and promotion of the association's social media channels and digital communication tools.
The Digital Media Manager will draft and edit blog and micro-blog content. The position has responsibility for search engine optimization, search engine marketing, and continual evaluation of trends and technologies to enhance NAICU's online presence. The position is responsible for managing online databases, including the coordination of major updates, and for ensuring a high degree of data quality. Other functions of the position include developing and managing online surveys, and expanding the association's use of online video and audio. The Manager reports to the Director of Communications.
NAICU serves as the unified voice of the nation's private nonprofit colleges and universities in shaping higher education policy, and is action-oriented in representing the interests of more than 1,000 members. NAICU is one of six major national higher education associations whose members are college and university presidents.
Requirements
The ideal candidate will have a four-year degree in public relations, communications, journalism, or a related field; three to five years experience in writing for the web and production and management of digital media content; excellent written and verbal communication skills; and the ability to distill complex issues into clear, concise, and engaging content. Attention to detail is a must.
Candidates must also have a strong background in technical aspects of web and digital communication functionality, including content management systems, search engine optimization, WordPress, HTML, web analytics, Adobe Acrobat and Photoshop, and video and audio editing for the web. Candidates must be comfortable balancing competing deadlines, managing multiple and often shifting priorities, and working on a team. The ideal candidate will keep abreast of the latest digital communication trends; and research, implement and leverage, as appropriate, new and existing technologies to support the organization's missions.
Major Duties and Responsibilities
1. Take day-to-day responsibility for the coordination and maintenance of the association website and special purpose micro-sites.
2. Draft, edit, and post updated, new, and timely content related to developments in higher education policy, sector trends, and association products and initiatives to the association website, blog, and micro-sites that meet high standards of editorial quality, relevance, readability, and accuracy.
3. Maintain the U-CAN database, coordinating periodic updates and serving as the primary staff contact for questions and comments from participating institutions. Help manage and maintain the association's online member database.
4. Assist in translating NAICU print publications into content for online media.
5. Make recommendations on best practices for web writing and editing to enhance search engine optimization, and implement, as necessary. Track and report on trends in NAICU's online prominence.
6. Help maintain the association Twitter accounts, Facebook pages, and other electronic communications channels, through regular posting of timely content.
7. Build and maintain association-related web video channels, as appropriate.
8. Monitor and evaluate website, listserve, and other new-media usage by members and other constituencies of particular interest to NAICU.
9. Keep abreast of developments in digital communications for use in NAICU public affairs activities, providing good recommendations on web best practices and usability.
10. Identify opportunities to leverage emerging and established web trends to inform and motivate key constituencies. Help develop and maintain new tools and channels, as agreed upon with the Director of Communications.
11. Serve as a staff contact with NAICU's web developer, Internet service provider, and contract web designers.
12. Perform other duties as assigned.
Application Instructions
Applicants should email a letter of interest and resume to jobs@naicu.edu. Please include "Digital Media Manager" in the subject line.
Posted online at www.naicu.edu/DigitalMediaManager
SOURCE: PUBLIC AFFAIRS COUNCIL 06/02/11
The Digital Media Manager will draft and edit blog and micro-blog content. The position has responsibility for search engine optimization, search engine marketing, and continual evaluation of trends and technologies to enhance NAICU's online presence. The position is responsible for managing online databases, including the coordination of major updates, and for ensuring a high degree of data quality. Other functions of the position include developing and managing online surveys, and expanding the association's use of online video and audio. The Manager reports to the Director of Communications.
NAICU serves as the unified voice of the nation's private nonprofit colleges and universities in shaping higher education policy, and is action-oriented in representing the interests of more than 1,000 members. NAICU is one of six major national higher education associations whose members are college and university presidents.
Requirements
The ideal candidate will have a four-year degree in public relations, communications, journalism, or a related field; three to five years experience in writing for the web and production and management of digital media content; excellent written and verbal communication skills; and the ability to distill complex issues into clear, concise, and engaging content. Attention to detail is a must.
Candidates must also have a strong background in technical aspects of web and digital communication functionality, including content management systems, search engine optimization, WordPress, HTML, web analytics, Adobe Acrobat and Photoshop, and video and audio editing for the web. Candidates must be comfortable balancing competing deadlines, managing multiple and often shifting priorities, and working on a team. The ideal candidate will keep abreast of the latest digital communication trends; and research, implement and leverage, as appropriate, new and existing technologies to support the organization's missions.
Major Duties and Responsibilities
1. Take day-to-day responsibility for the coordination and maintenance of the association website and special purpose micro-sites.
2. Draft, edit, and post updated, new, and timely content related to developments in higher education policy, sector trends, and association products and initiatives to the association website, blog, and micro-sites that meet high standards of editorial quality, relevance, readability, and accuracy.
3. Maintain the U-CAN database, coordinating periodic updates and serving as the primary staff contact for questions and comments from participating institutions. Help manage and maintain the association's online member database.
4. Assist in translating NAICU print publications into content for online media.
5. Make recommendations on best practices for web writing and editing to enhance search engine optimization, and implement, as necessary. Track and report on trends in NAICU's online prominence.
6. Help maintain the association Twitter accounts, Facebook pages, and other electronic communications channels, through regular posting of timely content.
7. Build and maintain association-related web video channels, as appropriate.
8. Monitor and evaluate website, listserve, and other new-media usage by members and other constituencies of particular interest to NAICU.
9. Keep abreast of developments in digital communications for use in NAICU public affairs activities, providing good recommendations on web best practices and usability.
10. Identify opportunities to leverage emerging and established web trends to inform and motivate key constituencies. Help develop and maintain new tools and channels, as agreed upon with the Director of Communications.
11. Serve as a staff contact with NAICU's web developer, Internet service provider, and contract web designers.
12. Perform other duties as assigned.
Application Instructions
Applicants should email a letter of interest and resume to jobs@naicu.edu. Please include "Digital Media Manager" in the subject line.
Posted online at www.naicu.edu/DigitalMediaManager
SOURCE: PUBLIC AFFAIRS COUNCIL 06/02/11
