Lawrence Berkeley National Laboratory (Berkeley Lab) is located in the San Francisco Bay Area on a 200-acre site in the hills above the University of California's Berkeley campus and is managed by the University of California for the U.S. Department of Energy. A leader in science and engineering research for 75 years, Berkeley Lab is the oldest of the U.S. Department of Energy's national laboratories.
Summary
As a key member of the Department of Public Affairs, the Communications and Media Relations Manager is responsible for developing and leading communications and media relations plans, actions, and outcomes in support of the Berkeley Lab's strategic objectives. The incumbent in this position leads the execution of communications and media strategies aimed at advancing and strengthening the Laboratory's reputation as a center for science excellence and innovation. This position manages a staff of 5 professionals and a budget of approximately $1 million.
Key challenges of this position include:
-Manage the Berkeley Lab's day-to-day news operation to promote news and information to local, national and international print, broadcast and online media, and internal audiences. Consults with researchers and other key contacts on how to best publicize and promote their activities and achievements to the news media and other communications sectors.
-Ensure the quality and efficacy of story lines and editorial activities to both technical and lay audiences. Develop and implement various metrics that measure the value of the Communications and Media Relations (CMR) group to the Laboratory's success.
-Oversee and lead the development of integrated website content using a variety of online vehicles. Directs posting of content that uses search-optimization techniques, content sharing, social media and emerging e-communication strategies to build traffic, public support for Laboratory science and related initiatives and audience awareness of their benefits.
-Effectively deploy emerging media technologies and media marketing techniques and organize ongoing media training sessions for Laboratory leaders and scientists.
-Serve as the primary contact for media inquiries and manage media events such as press conferences and dedications.
-Serve on or lead cross-functional teams and assist the Head of Public Affairs with executing communications strategies, including those originating in other Public Affairs functional areas (e.g. Government & Community Relations, Creative Services, Center for Science and Engineering Education, etc).
Qualifications
The successful candidate for this position will possess an advanced degree in Journalism, Mass Communications, or a related discipline with a minimum of 10 to 15 years of relevant experience successfully managing a comprehensive communications and media enterprise for a scientific institute, government agency, research university or comparable organization. Demonstrated ability to both lead and manage programs and staff is essential along with a proven record of successfully developing, planning and implementing communications and media strategies that have had measurable effects toward advancing institutional priorities.
Additional critical success factors of this position include: extensive knowledge and understanding of modern communications tools and tactics; experience with shaping the direction of database architecture in service to the strategic needs of a communications and media relations enterprise; successful track record as a media liaison and with managing crisis communications; and proven experience with project, budget and personnel management. The successful candidate must be an expert communicator with excellent writing, editing, analytical, and communications skills including the ability to translate complex science into lay language. Demonstrated ability to build cohesive and collaborative working relationships with a variety of individuals across an organization is required as well as ability to design, develop, and effectively present briefings and reports to senior management. Appreciation and understanding of science and the importance of science literacy is key in ensuring that the incumbent understands the critical role of science in shaping society and finding solutions to global problems.
In addition to the intellectual and cultural advantages of being a member of the LBNL community, we offer employees outstanding health and welfare benefits, and programs for a secure retirement that are considered to be among the finest.
Learn more about this opportunity and apply at http://cjo.lbl.gov/LBNLCareers/details.asp?jid=22720
Berkeley Lab is an Affirmative Action/Equal Opportunity Employer committed to the development of a diverse workforce.
SOURCE: PUBLIC AFFAIRS COUNCIL 3/13/09
