Corporate Grassroots Innovation

Harrah's Entertainment, Inc.
Harrah's "Winning Together" program, launched in 2004 for the Presidential election, educated Harrah's 41,000 employees, vendors and legislators about the importance of the gaming industry and community involvement, helping to positively influence and affect the outcome of the legislative process as well as alter misconceptions about the gaming industry.

Association Grassroots Innovation

American Academy of Neurology
The American Academy of Neurology's Palatucci Advocacy Leadership Forum focuses on attracting and cultivating physicians committed to advocacy. The Forum facilitated action plans developed by physician advocates, formed a mentoring program, and enhanced its advocacy infrastructure via a dedicated listserv, and a customized PDA application for capturing and cultivating advocacy relationships.

Grassroots Technology Innovation

Capitol Advantage
For the 2004 election season, Capitol Advantage re-designed its CapwizTM Election module of candidate data and distributed it for free to the 1,500 organizations. Users entered their zip code to locate candidates in local, state and federal races. The tool helped register nearly 525,000 voters and on Election Day, 1.5 million people visited their sites.