WINNER

SOUTHWEST AIRLINES COMPANY
In order to convey SWA' political messages to employees, a theatre
troupe was created named "Political Players." There are many actors in
the group, but the principals are members of the Legislative Awareness
Department. The Department recruits "actors" from the employee base
depending on circumstances.

OUTSTANDING ACHIEVEMENT

BLUE CROSS BLUE SHIELD OF MINNESOTA
To channel its employees' clout into political action, the company
developed an employee grassroots program called Citizen Blue.
Citizen Blue is run by and for Blue Cross employees. The programs
11-member advisory team is composed entirely of volunteers and
includes representatives from a wide variety of company departments.
Goals for the program have been set with help from the company's
senior managers, but how those goals are met is entirely up to the
discretion of the advisory team.

OUTSTANDING ACHIEVEMENT

CATERPILLAR, INC.
"The Patients' Bill of Rights...What It Could Mean to Caterpillar," is
an eight-minute video produced by Caterpillar's Government Affairs
Division for Caterpillar employees. It featured real employees asking
REAL questions surrounding the issue. Well-recognized managers close
to the issue responded to the questions and presented Caterpillar's
position. The video was sent to every Caterpillar U.S. manufacturing
and distribution facility. A version with an added introduction was
sent to targeted members of Congress.