July 14, 2011
2:00pm - 3:00pm EDT
Register
The difference between winning and losing on a crucial policy issue often comes down to the strategic skills of your lobbyists. Finding the right advocate - who understands both the political process and the political players -- can be extremely difficult. This webinar will cover:
1. How to Select Contract Lobbyists
- Qualifications of leading advocates
- Interviewing candidates
- Writing a contract
2. Managing Your Lobbyists
- Setting clear goals
- Outlining roles and responsibilities
- Creating channels of communication
- Avoiding conflicts of interest
3. Evaluating Performance
- Choosing the best metrics
- Building long-term relationships
Featuring:
David Lamendola
Director, Government Affairs
Verizon
Brian McAndrews
Regional Vice President, Government Affairs
TIAA-CREF
Participate from Anywhere:
Web-based seminars let you participate from your office, or anywhere you have access to the Internet. Simply follow the link provided in your final confirmation to join the meeting when it begins. You will also be able to ask the presenters questions.
Fees:
Special Package: Participate in the live webinar and receive the audio file for future reference:
Members: $159
Non-Members: $229
Webinar Participant Only:
Members $129
Non-Members: $199
Recording Only: Register
Members: $129
Non-Members: $199
If you have any questions about registration, please contact Brittany Smith at (202) 721-0701.
If you have any questions about content, please contact Ashley Mancheni at (202) 721-0911.
