November 9, 2010
2:00 pm - 3:00 pm EST
Register
Internal stakeholders don't have to be your only advocates. Increasingly, savvy organizations are enlisting customers as grassroots advocates when relevant issues arise. Once public policy debates threaten customer experience and services, they can be a willing and vocal army to support your cause. Hear how leading companies are thinking outside the box to find grassroots supporters in new and interesting places. Highlights include:
- When does it make sense to engage your customers in a grassroots campaign?
- How do you reach customers?
- Converting customers into long-term advocates
- How do you engage customers differently than employees?
- The role of transparency in a public campaign
Featuring:
Kathleen Boucher
Executive Director, Strategy and Planning
General Counsel
USAA
Chad Wilson
Director, Public Affairs
Nationwide
David Payne
Vice President, Digital Advocacy
VOX Global
Participate from Anywhere:
Web-based seminars let you participate from your office, or anywhere you have access to the Internet. Simply follow the link provided in your final confirmation to join the meeting when it begins. You will also be able to ask the presenters questions.
Fees:
Special Package: Participate in the live webinar and
receive the audio file for future reference:
Members: $159
Non-Members: $229
Webinar Participant Only:
Members $129
Non-Members: $199
Recording Only: Register
Members: $129
Non-Members: $199
If you have any questions about registration, please contact Lauren Tyler at (202) 721-0913.
If you have any questions about content, please contact Ashley Mancheni at (202) 721-0911.
