April 7, 2011
2:00 - 3:00 pm EDT
Register

How can you best demonstrate the value of your PAC and grassroots programs?

This webinar will share measurement strategies that:

• Demonstrate impact on issues and organizational priorities
• Assess why some activities are more valuable than others
• Show how PAC and grassroots activities affect a business' bottom line
• Make your programs proactive, not reactive
• Measure quantity AND quality

We'll also discuss key benchmarks that distinguish great PAC and grassroots programs from good ones, including:

• Average participation and giving levels
• Typical response rates for solicitations and calls to action
• Profiles of robust PAC programs, including PAC boards, executive giving and contribution guidelines
• Profiles of successful grassroots programs, including key contacts, grasstops, issues management and engaging stakeholders

Participate from Anywhere: 

Web-based seminars let you participate from your office, or anywhere you have access to the Internet. Simply follow the link provided in your final confirmation to join the meeting when it begins. You will also be able to ask the presenters questions.

Fees:

Special Package: Participate in the live webinar and receive the audio file for future reference:

Members: $159
Non-Members: $229

Webinar Participant Only:

Members $129
Non-Members: $199

Recording Only: Register

Members: $129
Non-Members: $199

Register Today!

If you have any questions about registration, please contact Brittany Smith at (202) 721-0701.

If you have any questions about content, please contact Ashley Mancheni at (202) 721-0911.