March 25, 2010
2:00 pm - 3:00 pm EDT
Register
Demonstrating the value of public affairs can be difficult, but is absolutely necessary for long-term success. Social media present practitioners with a challenge because they are new and constantly changing. To show senior managers how social media are making a difference in your organization, you must first create measurable goals, track your progress and finally, demonstrate your success. This one-hour webinar will cover:
· How to develop goals you can measure
· Tools to help you measure
· Analyzing the tone -- positive or negative -- of online content
· Gauging the influence of different media -- from Twitter to blogs to the New York Times online
· How to talk with senior managers about your social media success
Featuring:
Nadina Guglielmetti
Vice President, Digital Strategies
Waggener Edstrom Worldwide
Sharon Ladin
Director, Legislative Advocacy Programs
National Association of Children's Hospitals
Participate from Anywhere:
Web-based seminars let you participate from your office, or anywhere you have access to the Internet. Simply follow the link provided in your final confirmation to join the meeting when it begins. You will also be able to ask the presenters questions.
Fees:
Special Package: Participate in the live webinar and receive the audio file for future reference:
Members: $159
Non-Members: $229
Webinar Participant Only:
Members $129
Non-Members: $199
Recording Only: Register
Members: $129
Non-Members: $199
If you have any questions about registration, please contact Lauren Tyler at (202) 721-0913.
If you have any questions about content, please contact Ashley Mancheni at (202) 721-0911.
