Webinar: Building an International Public Affairs Function

June 2, 2011
2:00 pm - 3:00 pm EDT
Register

According to a 2010 McKinsey Survey of international business executives, "government is likelier to affect companies' economic value than any other group of stakeholders, except customers" in the U.S. and abroad. It is for this reason that organizations large and small are engaging in public affairs in all their markets worldwide and coordinating cross-border strategies. However, creating, implementing and managing an integrated international public affairs program requires careful thought.

This webinar explores the fundamentals of setting up and operating such a program including:

Winning internal support and ensuring integration in the business
Creating the right structure for your organization
Cross-border issue management and coordination
Being a ‘local' and ‘global' organization for internal and external stakeholders
Frequent challenges and staffing considerations

Featuring:

Dr. Fruzsina Harsanyi is senior advisor for the Public Affairs Council. As a consultant on the role public affairs plays in global business strategy, Harsanyi advises Council members on domestic and international public affairs challenges. She has 30 years of experience managing the public affairs function for several U.S. and non-U.S. multinational corporations. She has been on the faculty of the Corporate Public Affairs Institute in Melbourne, Australia, for 14 years and lectures widely in the U.S. and abroad, including at Georgetown University and Leeds University Business School in the United Kingdom.

Participate from Anywhere:

Web-based seminars let you participate from your office, or anywhere you have access to the Internet. Simply follow the link provided in your final confirmation to join the meeting when it begins. You will also be able to ask the presenters questions.

Fees:

Special Package: Participate in the live webinar and receive the audio file for future reference:

Members: $159
Non-Members: $229

Webinar Participant Only:

Members $129
Non-Members: $199

Recording Only: Register

Members: $129
Non-Members: $199

Register Today!

If you have any questions about registration, please contact Brittany Smith at (202) 721-0701.

If you have any questions about content, please contact Ashley Mancheni at (202) 721-0911.


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	June 2, 2011 2:00 pm - 3:00 pm EDT Register According to a 2010 McKinsey Survey of international business executives, "government is likelier to affect companies' economic value than any other group of stakeholders, except customers" in the U.S. and abroad. It is for this reason that organizations large and small are engaging in public affairs in all their markets worldwide and coordinating cross-border strategies. However, creating, implementing and managing an integrated international public affairs program requires careful thought. This webinar explores the fundamentals of setting up and operating such a program including: Winning internal support and ensuring integration in the business Creating the right structure for your organization Cross-border issue management and coordination Being a ‘local' and ‘global' organization for internal and external stakeholders Frequent challenges and staffing considerations *Featuring:* Dr. Fruzsina Harsanyi is senior advisor for the Public Affairs Council. As a consultant on the role public affairs plays in global business strategy, Harsanyi advises Council members on domestic and international public affairs challenges. She has 30 years of experience managing the public affairs function for several U.S. and non-U.S. multinational corporations. She has been on the faculty of the Corporate Public Affairs Institute in Melbourne, Australia, for 14 years and lectures widely in the U.S. and abroad, including at Georgetown University and Leeds University Business School in the United Kingdom. Participate from Anywhere: Web-based seminars let you participate from your office, or anywhere you have access to the Internet. Simply follow the link provided in your final confirmation to join the meeting when it begins. You will also be able to ask the presenters questions. Fees: Special Package: Participate in the live webinar and receive the audio file for future reference: Members: $159 Non-Members: $229 Webinar Participant Only: Members $129 Non-Members: $199 Recording Only: Register Members: $129 Non-Members: $199 Register Today! If you have any questions about registration, please contact Brittany Smith at (202) 721-0701. If you have any questions about content, please contact Ashley Mancheni at (202) 721-0911.
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Webinar: Building an International Public Affairs Function

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