As you plan fundraising tactics and strategy for this year's Congressional elections, be sure to order your copy of the Council's 2009 Corporate PAC Benchmarking Report, the latest in a series of benchmarking studies produced after each election cycle. Featuring data from 135 participating companies, the study is an essential resource for PAC managers.
In analyzing the data for the study, the Council uncovered seven key findings about how PAC management is evolving:
1. PAC managers are doing more with less.
2. The division of labor between PAC staff and volunteers is changing.
3. Consultants continue to shoulder a significant share of PAC administration activities.
4. CEOs are becoming more strategic in their involvement with PACs.
5. PAC boards of directors are becoming more democratized.
6. Participation rates have declined, but PAC receipts have increased.
7. PACs may be moving towards a rolling contribution business model.
The report also contains data tables providing quantitative information on key areas of PAC management, including:
- Organization and structure
- Staffing and financial resources
- Oversight and CEO involvement
- Receipts, fundraising and disbursements
- Recruitment, involvement and retention
- Communications and integration
- Use of technology
- Performance measurement
