October 24-25, 2011 - The University Club - Washington DC

Managing Business and Policy Issues - October 24, 2011
This how-to seminar will give participants an overview of the cutting-edge techniques and tools currently used in a successful Issues Management program. We'll review the Issues Management basics, examine and compare seasoned Issues Management programs, explore how recent global changes will affect your Issues Management strategy, and teach you how to better predict which small issues may become big problems for your company.

Managing Risk and Outrage - October 25, 2011
Join fellow public affairs professionals to learn about the key kinds of risk communication, how to effectively communicate when your organization is in a crisis, and reduce public and employee outrage. We will cover how to assess the risk involved for your organization, how to talk to people who are angry and frightened and how to develop strategies for countering opposition from groups that try to generate public outrage. You will gain an understanding of how to resolve controversies over risks that you think are smaller than your stakeholders think they are. Most important, you'll learn how to reduce outrage by using a set of counter-intuitive strategies like sharing control, giving away credit, apologizing for behavior and more.