Convince Me: A Workshop on Persuasion Skills

August 3, 2010 - Public Affairs Council - Washington, DC

AGENDA

8:00 a.m.       
Continental Breakfast and Introductions

8:30 a.m.        
Creating a Persuasive Message

Crafting a message that resonates with an audience is difficult. Learn to influence opinion using tested communication techniques such as presenting contrasting views and ordering information for the most powerful delivery.

Three Ways to Effectively Deliver Your Message

9:00 a.m.       
Part 1: Targeting Your Message to Different Audiences

Two people can hear the same message differently. You should be prepared to vary your delivery depending on your audience. We'll cover communicating with the general public, senior managers, legislators and peers.

9:30 a.m.        
Part 2: Delivering Your Message through Print and Internet

Because we live in an information-saturated world, it's essential to break through the clutter to get your message across and inspire people to take action. We will address ways to tailor your message for print and Internet distribution among other topics.

10:00 a.m.      
Break

10:15 a.m.      
Part 3: Anatomy of a Speaker: You as the Message

A message is only as clear as its messenger. Learn techniques for presenting your message effectively, including how to connect with your audience and what your body language subconsciously tells people.

11:15 a.m.      
Live Interactive Session

Discover what your non-verbal messages are telling people during this interactive session, where you'll have the chance to be recorded.

11:45 a.m.       Adjournment