PAC FUNdraising Workshop
June 27, 2012 - Public Affairs Council - Washington, DC
AGENDA
8:00 a.m.
Breakfast and Program Overview
8:30 a.m.
Case Study: Tips, Tales and Tactics for Raising More
- Dig even deeper by hearing from a seasoned expert who's raised millions using a wide variety of tactics
- Take away practical tips for:
o Building on each campaign's success
o Helping your PAC to grow year after year
o Embracing trends that improve your PAC's brand and enhance your program's clout
9:15 a.m.
Information Download: What have you tried, heard or considered?
- In this lightning-quick round, each participant will briefly share highlights of their most successful PAC fundraising campaigns
- Discussion topics will include:
o What have you done to raise significant money quickly?
o What single event attracted the most new PAC members?
o What campaign generated the most "buzz"?
11:00 a.m.
Uncovering Details: Analyze what makes the best ideas work
- Participants will select their favorite strategies from the information download session and discuss in detail what made those fundraising campaigns a hit. Participants will share specifics about:
o Timing
o Cost
o Steps involved
o Key methods for translating these innovative approaches to your PAC program
Noon
Adjourn
