CORPORATE PAC ROUNDTABLE
Agenda
8:30 a.m.
Breakfast
9 a.m.
Conveying PAC Value in 2012
Corporate PACs face growing skepticism among employees and the public. It’s critical that you integrate basic PAC education into your outreach programs. Hear which messages resonate for other corporate PACs. We’ll also discuss ways to more effectively measure your performance and convey PAC value to senior managers.
9:45 a.m.
Becoming a Political Resource
PAC members, shareholders and other groups demand greater political transparency. We’ll discuss best practices for managing these requests as well as how your peers are responding. We’ll also share strategies for creating a culture that values openness, involvement and accountability.
10:30 a.m.
Break
10:45 a.m.
Raising Money
It all comes down to this. How can you blend educational campaigns with modern fundraising strategies? Determine which solicitation method is the best fit for your company’s culture, and learn how to tailor your solicitations and gather ideas that will breathe new life into your letters, videos, events and peer fundraising programs.
12:15 p.m.
Lunch
1:15 p.m.
Giving Back to the Employee
Your reward and recognition plans matter. Share PAC gift ideas and ways to best structure incentive clubs and PAC match programs. We’ll also discuss how to manage costs and align your recognition plans with employee expectations.
1:45 p.m.
Smart Disbursement Strategies
PACs are more involved in funding campaigns than ever before. How are you setting goals and ensuring they align with your overall business strategy? Hear how other corporate PACs select candidates, distribute checks and stretch PAC contributions.
2:30 p.m.
Long-Term Engagement
Your PAC is operating on all cylinders during the election year, but are you thinking ahead? Hear what other leading PACs are doing to position their programs so that members become longtime supporters. We’ll discuss how to integrate your PAC and grassroots networks and remain relevant in a changing world.
3 p.m.
Adjourn
