ASSOCIATION PAC ROUNDTABLE
Agenda
8:00 a.m.
Continental Breakfast & Introductions
8:45 a.m.
PAC Management Best Practices to Streamline Your Process and Be More Efficient
- Action plans that do more with less, create transparency and democratize your PAC
- New tactics to measure your performance and prove your PAC's value -
before you're required to - Management best practices: PAC boards, contribution criteria, disbursement strategies
9:30 a.m.
Effective Fundraising
- Psychology of giving: What messages resonate with members in 2012
- Prior Approval: New techniques for obtaining authorization and building PAC membership
- Blending educational campaigns with modern fundraising strategies: Breathe life into your solicitation letters, emails, videos, websites and events
10:45 a.m.
Successful Reward and Recognition Techniques
- How to use PAC match and incentive clubs to revitalize your PAC
- Aligning your recognition approach with member priorities
- Managing costs associated with appreciation gifts and events
11:15 a.m.
Communications that Build Awareness and Excitement
- Ways to increase PAC awareness and motivate non-members with educational updates, meetings, public websites, newsletters and annual reports
- How to identify your success stories and trumpet PAC achievements
Noon
Adjournment
