>>Back to Overview

Managing the World
November 2-3, 2011 - Johns Hopkins University - Washington, D.C.

November 2

6:00 p.m. - 7:30 p.m.
Networking Reception
Location: Teatro Goldoni, 1909 K Street, N.W.


November 3

8:00 a.m.
Networking Breakfast and Welcome

8:30 a.m.
Lost in Translation? The Core of Intercultural Communication in International Public Affairs

• Communicating across cultures about leadership, teamwork, advocacy, and managing relationships
• Working with international "virtual teams"
• Bridging culture gaps and engaging effectively with diverse stakeholders, internally and externally
• Making your organization both global and local in its international markets

Dr. Gary Weaver
Professor, School of International Service
Executive Director, Intercultural Management Institute
American University

9:20 a.m.
Coffee Break

9:30 a.m.
Mission Critical: The Value Imperative of International Public Affairs

• Understanding and managing international risks and opportunities for your organization
• A Fortune 100 company's journey in globalizing its public affairs function
• What your CEO needs to know, and how to communicate it

10:50 a.m.
Coffee Break

11:00 a.m.
International Markets Panel: Best Practice Insights from Around the World

• On-the-ground perspectives from international experts and senior practitioners on public affairs best practices in the world's leading markets
• Public affairs challenges and opportunities in the EU, Latin America, and Asia
• Practical tips for building your public affairs capacity in the regions
• Dealing with public affairs diversity in a global context

12:30 p.m.
Luncheon Address

A New Global Economic and Political Landscape
A new paradigm in globalization: what does the new global economic environment mean for your international public affairs programs?

• International political and economic trends, and their implications for your organization
• Emerging risks and opportunities for global business growth
• Global leadership: who's in charge?

Christopher Garman
Head of Emerging Market Strategy and Practice Head for Latin America
Eurasia Group

1:30 p.m.
Building Your Organization's International Public Affairs Function, from the Inside-Out

• Communicating the value of international public affairs within your organization
• Creating the right structure and finding the right staff
• Cross-border issue management and coordination
• Measurement and success indicators
• Hiring the right people for the right job

2:45 p.m.
Managing International Risk and Reputation through Stakeholder Relations

• Creating an effective approach to stakeholder management in your markets and across borders
• Tools you can use for stakeholder mapping and relationship tracking
• The multiple dimensions of international reputation and stakeholder management

4:00 p.m.
Adjourn