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| How to Put Out Fires Before They Spread |
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October 24, 2011 - The University Club - Washington DC
Held in conjunction with Managing Risk and Outrage
Crisis management is extremely expensive - and there's no guarantee of success. That's why more and more companies and associations are investing in effective strategies to anticipate and avoid crises.
These strategies help organizations prioritize issues, engage activists, communicate better with the news media, build strong relationships with policy-makers and minimize risk. In the process, leading firms are also finding ways to build internal support for government relations and communications.
This how-to seminar will teach you how to monitor and understand public opinion, establish an issues management system, set legislative priorities and develop the right tools for handling unexpected problems.
Through peer-to-peer learning, you'll get an inside look at the Issues Management operations in some of the nation's leading corporations. Confirmed speakers include:
| David Brown Senior Vice President, Federal Government Affairs and Public Policy Exelon Corporation
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Gary Niekerk Director, Global Citizenship Intel |
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| Gerard Dehrmann Senior Director, Public Affairs and Government Relations Wal-Mart Stores, Inc. |
Laurel Moffat Communications Specialist Southwest Airlines Company
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Plus, we'll unveil the results of a new, landmark study on public attitudes about business and government. Find out what people expect from companies during a crisis and which messages work to mitigate outrage. Hear the public's views on corporate lobbying, CEO pay and other controversies, as well as business involvement in disaster relief and other forms of corporate citizenship.
Don't allow someone else to guide your organization's future.
Take control of the unprecedented challenges facing business today.
For more information, please contact:
Ashley Mancheni
Senior Program Associate
202.721.0911 | email
