Managing Business and Policy Issues
October 24, 2011 - The University Club - Washington DC
Held in conjunction with Manging Risk and Outrage
8:00 a.m.
Registration/Get-Acquainted Breakfast
Generously Sponsored by: Edelman
8:30 a.m.
Understanding Issues Management: Create a Plan to Stay Ahead
Do you have too many issues to manage? Too many people telling you to drop everything and focus on their priorities? Learn how to set up a process to anticipate problems, decide what's most important and harness the resources you'll need to take action.
Issues Management Advisor
10:00 a.m.
Break
10:15 a.m.
Best Practices for Managing Issues: Three Perspectives
Public affairs executives from leading companies will explain their issues management strategies. Find out how they scan the environment, organize systems to manage issues, communicate with key stakeholders and measure the impact of their efforts.
David C. Brown
Senior Vice President, Federal Government Affairs and Public Policy
Exelon Corporation
Gerard C. Dehrmann
Senior Director, Public Affairs and Government Relations
Wal-Mart Stores, Inc.
Gary Niekerk
Director, Corporate Citizenship
Intel
11:45 a.m.
Luncheon Keynote Address: Business and Society
We'll unveil the results of a new, landmark study on public attitudes about business and government. Find out what people expect from companies during a crisis and which messages work to mitigate outrage. Hear the public's views on corporate lobbying, CEO pay and other controversies, as well as business involvement in disaster relief and other forms of corporate citizenship.
Douglas G. Pinkham
President
Public Affairs Council
Generously Sponsored by: Resonate Networks
1:00 p.m.
Break
1:15 p.m.
Monitoring and Responding to Social Media
Social media are providing companies with new opportunities to reach the public - and new risks as well. Learn how to monitor the online world for mentions of your company and issues that affect its reputation and competitiveness.
Laurel Moffat
Communications Specialist
Southwest Airlines Company
Robert G. Sommer
President
Rock Entertainment Management
2:15 p.m.
Break
2:30 p.m.
Interactive Industry Group Discussions
Break into small groups based on industry to discuss the best ways to monitor, analyze and manage the issues you face. Share best practices on:
- Effective tools for monitoring your industry's issues
- Processes for evaluating and prioritizing issues
- Ways to manage major, unexpected crises
- How to get senior management to support an issues management system
3:30 p.m.
Building a High-Performance IM Program: How to Create a Strategic Plan
Now that you're armed with new tools, design a strategic issues plan -- from analysis to final results - in this interactive session.
Issues Management Advisor
4:45 p.m.
Adjourn
Networking Reception
Location: P.J. Clarke's, 1600 K Street NW
7:00 p.m.
Group Dinners (at participants' expense)
Continue discussing today's favorite topics with seminar participants. You can find recommendations for restaurants within walking distance by clicking here. The list will also be available at the Council's registration desk onsite.
