WRITE TO CHANGE THE WORLD: HOW TO MANAGE YOUR POLITICAL MESSAGE
Featuring: Doug Williams, President, Fuse 5
*Please check back soon for the 2012 seminar agenda*
2011 AGENDA
8:30
Continental Breakfast
9:00
Understanding Change
- The principles and tools of persuasion
- Aligning message and audience
- Commonplace
- JFK and the “Catholic Issue"
- Jimmy Carter and the “Malaise Speech”
- Message development and communication
- Creating the elevator speech
- “A Stories” and “B Stories” in the 2008 presidential election
- Recipe for disaster: The 2008 Prop 8 campaign in California
- President Obama and the 2009 health care fight
- Lessons from the 2010 election cycle
10:30
Break
10:45
The Techniques of Writing for Change
- Brevity and clarity
- The right words delivered in the right ways
- George W. Bush, Post 9/11, National Cathedral
- Writing not to be read
- Music and lyrics
- Shaping the logical argument by making the logical connections
12:00
Buffet Luncheon
1:00
Storytelling for Change
- How good stories bring change
- Stories in the context of politics
- Finding and creating the “compelling narrative”
- Infusing any story with conflict and drama
- How to structure a public affairs story
- The importance of heroes and villains
Becoming an Agent of Change in Social Media
- Evangelists vs. Strategists
- Creating a conversation vs. promoting change
- Creating the right online identity
- Establishing trust
3:00 PM
Adjourn
