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Public Affairs Council

Write to Change the World: How to Manage Your Political Message

Featuring: Doug Williams, President, Fuse5
March 28, 2012 - Washington, DC
November 14, 2012 - Washington, DC


 Registration | Conference Location 

Who Should Attend | About Doug Williams  

Previous Conference: 2011 Agenda



PROGRAM OVERVIEW
Effectively engaging stakeholders in your political programs is the key to success. Doing that, however, requires that you get the right words out in the right ways.

Through the analysis of political case studies (including excerpts from Presidents Obama, Bush and others), group discussion, and hands-on practice, you will be guided through the ins and outs of successfully managing your political message in traditional and social media as well as other outlets.

HANDS-ON TRAINING
You will receive hands-on training regarding:

  • The art of political messaging
  • The techniques of writing for change
  • Becoming an agent of change in social media 
  • How to use storytelling to get your message across
  • What components make up a strong message
  • Establishing trust
Common messaging mistakes organizations make:



Come to the seminar to find out how to avoid them.
PROGRAM LEADER
Leading this daylong seminar is Doug Williams, whose more than 25 years of experience includes an array of professional roles. Doug is a former journalist, editor and columnist; has served as a press secretary in the U.S. Senate; and managed corporate communications and marketing functions in both the public and private sectors. He also has nearly two decades of experience in grassroots, public policy, and government relations communications.

Doug is a frequent and popular speaker at Public Affairs Council events. His presentations are so well received, that we've brought him back for this specialized, full-length training event.



For more information, please contact:

Ashley Mancheni
Senior Program Associate
202.721.0911 | email