Art of Issues Management

Board Meeting/
Issue Forums

 Community Involvement Involvement Conference

Federal Campaign Finance (on-line)

Federal Lobbying, Gifts and Ethics (on-line)

Grassroots Conference

Grassroots Roundtable

PAC Conference

PAC Roundtable

Political Involvement Legal Overview

Post-Election Conference

Public Affairs in Asia

Public Affairs in China

Public Affairs Institute

Public Affairs Training Seminar

Reputation Management

State & Local Government Relations

CORE COMPETENCY

Essential Knowledge

   Government and politics

      How government works at  
       all levels

X

X

X

X

X

      Political and social trends
      (domestic and foreign)

X

X

X

X

X

X

X

X

   Rules and regulations

      Ethics laws

X

X

X

X

X

X

X

      Lobbying laws

X

X

X

X

X

X

X

      Campaign finance laws

X

X

X

X

X

X

X

   Business management and   
   strategy

      Role of business in society

X

X

X

X

X

      Corporate strategy,
      operations, finance and
      marketing

      Association management
      (if applicable)

Issues Management

   Anticipating emerging issues

X

X

X

   Issue prioritization

X

X

X

   Performance measurement

X

X

X

X

X

X

Advocacy and Relationship-building

   Lobbying

X

X

X

X

X

X

   Working with coalitions and 
   associations

X

X

X

X

X

   Developing internal
   champions

X

   Collaborating with
   communications and CSR
   functions

X

X

X

   Managing consultants and
   contract lobbyists

X

X

X

X

Communications

   Writing

   Speaking

   Specialized communication

X

Program Management

   International public affairs

X

X

X

   PACs

X

X

X

X

X

X

X

   Grassroots

X

X

X

X

X

X

X

   Corporate Social
   Responsibility

X

X

X

AUDIENCE LEVEL

mid to sr.

sr.

mid to sr.

jr. to sr.

jr. to sr.

jr. to sr.

mid to sr.

jr. to sr.

mid to sr.

mid to sr.

mid to sr.

mid to sr.

sr.

mid to sr.

jr. to sr.

mid to sr.

jr. to mid

LENGTH

1 day

1 or 2 days

2 days

1 hour

1 hour

2 1/2 days

1 day

2 1/2 days

1 day

1 day

1 day

3 days

1 day

5 days

2 days

1 day

2 days

SCHEDULE

Fall

April & October

July

N/A

N/A

January

Spring, Fall

February

Spring, Fall

Spring, Fall

November

August

Fall

January

June

Fall

Fall

LOCATION

D.C.

D.C. & West Coast

Various

On-line

On-line

Florida

D.C., Vegas

Florida

D.C., Vegas

D.C., Vegas

D.C.

Hong Kong

D.C.

West Coast

D.C.

D.C.

D.C.