August 25- 27, 2008 - Hong Kong
The Professional Development Institute is designed to help you and your staff navigate complex political issues, refine your global management strategies, and build a network of contacts across the region. This seminar, which is cosponsored by the Australian Centre for Corporate Public Affairs and the Public Affairs Council and held at the Hong Kong University of Science & Technology, School of Business and Management, covers all aspects of public affairs management in Asia.

Gain Strategic Insights:
You'll learn about the complex political trends and social atmosphere in the region, as well as the overall business environment. For more information on what will be covered, see the agenda. Topics to be covered this year include:

• Building and Maintaining Government Relations
• Reputation Management
• Political and Cultural Diversity in Asia
• The Next Big Thing: Managing Public Affairs Trends
• Crisis Communication
• Issues Management
• Corporate Social Responsibility
• Using Media Strategies
• All other corporate public affairs disciplines
  

Confirmed speakers will represent organizations such as:

• British American Tobacco
• Glaxo Smith Kline
• Neptune Orient Lines
• Singapore Airlines
• ExxonMobil
• AIG
• Diageo
• McDonald's
  

The registration fee includes tuition, a manual of course materials, full accommodations and meals for this residential program. You are also encouraged to participate in the following day's Roundtable for Senior Practitioners. Please visit www.accpa.com.au/AsiaEvents for additional information. If you have any questions, please contact Ashley Mancheni at 202.721.0911 or email.

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Public Affairs Management in Asia/Roundtable for Senior Practitioners
August 28, 2008 - Hong Kong

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The one-day roundtable, which is cosponsored by the Australian Centre for Corporate Public Affairs and the Public Affairs Council, provides a unique opportunity for leaders of the public affairs profession throughout Asia to share ideas, deepen their relationships and identify "best practices." This roundtable is designed for interaction among regional heads of function and senior corporate public affairs/external relations practitioners from across Asia.

This interactive workshop will detail:

• Managing Public Affairs Across Regions and National Boundaries
• Getting and Keeping Good Staff
• New Media and the Corporate Culture

You are encouraged to also participate in the August 25-27 Professional Development Institute. Please visit www.accpa.com.au/AsiaEvents for additional information. If you have any questions, please contact Ashley Mancheni at 202.721.0911 or email.

This seminar is jointly sponsored by:

 
Public Affairs Council       The Centre for Corporate Public Affairs