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Public Affairs Council

Build a Social Media Program That Works

April 4, 2012 - Washington, DC

 

Previous Conference: 2011 Agenda 


 


Although social media are now part of daily life, companies still struggle with the best way to use them. This full-day roundtable will help you develop a social media strategy that suits your company and that uses these tools to boost your overall public affairs programs.

We'll cover:

  • Social media's role in public affairs
  • Available and cost-free platforms
  • Internal management: policy development, staffing and structure
  • Assembling groups of advocates online
  • Using social media to protect and build your reputation
  • Defining success in social media 
See the full agenda here.
 

What Your Peers Think:

"Very informative and helpful; good speaker and knowledgeable on the topic; also exceptionally prepared. "

- Cale Battles, government relations coordinator, State Bar of Wisconsin

"Excellent- tons of information, very knowledgeable."

- Blake Hanlon, senior manager, government relations, Best Buy

"Excellent- content was presented at just the right level; Monte engaged the crowd well and didn't dive too technically."

- Lisa Thorne, director, public policy/grassroots, Verizon Communications

Ashley Mancheni
Senior Program Associate
202.721.0911 | email