Build a Social Media Program That Works
April 4, 2012 - Washington, DC
2012 AGENDA
Please note, we encourage participants to bring their laptops to this roundtable to help facilitate active engagement and learning.
8:00 a.m.
Continental Breakfast and Introductions
8:30 a.m. - 9:00 a.m.
Social Media Big Picture
- Why your organization should be involved in social media
- The role social media play in public affairs
9:00 a.m. - 10:00 a.m.
Pick Your Platforms: Where You Should Be
- Overview of platforms, including: Facebook, Twitter, LinkedIn, Google+ and YouTube
- Practical lessons on how to start using platforms
- Choose platforms strategically: Not every organization should be on every site
10:00 a.m. - 10:15 a.m.
Break
10:15 a.m. - 11:30 a.m.
Pick Your Platforms: Where You Should Be (cont.)
11:30 a.m. - 12:00 p.m.
Structure Your Program for Success
- Getting senior managers on board with your social media plan
- How to staff and manage your program
- Tips for approaching skeptics (and there will be skeptics)
12:00 p.m. - 12:45 p.m.
Lunch
12:45 p.m. - 1:30 p.m.
Using Social Media for Reputation Management
- How to monitor your organization's reputation online
- What monitoring tools are available
- Managing risk: Policies for internal and external audiences
- How to respond to online comments about your organization
- Don't panic: What to do when facing a crisis
1:30 p.m. - 2:30 p.m.
Social Media and Grassroots Advocacy
- Finding and building groups of advocates online
- Creating and managing a call to action
- Connecting directly with lawmakers
- Case studies of successful campaigns
2:30 p.m. - 2:45 p.m.
Break
2:45 p.m. - 3:30 p.m.
Evaluating and Measuring Your Program
- Defining success
- Measuring success
- Examples of success: Learning from established social media programs
3:30 p.m. - Adjournment
